2019 Marketing Scorecard

A Marketing Scorecard Toolkit

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Measurement matters now more than ever. Use this marketing scorecard toolkit to bring structure and meaning to your numbers.

Develop a Marketing Scorecard and show how to create a customized marketing performance measurement and reporting system for your organization.

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Matrix helped us capitalize on emerging trends impacting our industry. Our ability to adapt to what consumers really want was the key to our success. The kit save tons of time!

Cornelia Vasquez



My job is to create the best possible product, but without data, we risk working off assumption. The analysis from Matrix made us confident we are pursuing the right ideas and grow our business.

Leonard Fisher

Director of Revenue , BloTer